If your tagline is any of these, let’s chat:

“For the Wildly in Love”

“Professional Third Wheel”

“Oregon Wedding Photographer”

While there’s nothing *wrong* with any of these, they’re often overused or too vague to set you apart and don’t have much personality. In a saturated market, you need to be clear on what you do, who you do it for, and how it helps. To figure this out, we need to create a Unique Value Proposition (UVP).

Unique Value Proposition: A sentence or two that covers what you offer, how it benefits your clients, and what makes your brand stand out from all the other options out there. Your tagline can be the first part of your UVP!

Example:

Let’s say you’re a photographer, and you value telling people’s stories in a creative way that’s unique to them. You empower your clients and show them that they matter.

Bad UVP: Dallas Family Photographer

>> There’s nothing unique about this.

Good UVP: Unveiling the Artistry in Every Story. Lauren Peterson is a family photographer for heartfelt, down-to-earth, growing families in Dallas-Fort Worth.

>>I know what you do, what it will give me, and what makes it unique.

Don’t skip this because without asking yourself these questions and communicating them clearly, you aren’t giving your potential clients a reason to choose you over someone else! Let’s learn how to write one together.

Put it Into Practice

Who are you?
- What are you passionate about? Are you a hype person, or a presence of peace?

What do you do?
- If someone asks what your business does, how do you answer? Are you a photographer, and if so, what do you photograph?

Who do you do it for?
- If you work with clients, what’s their demographic or stage of life? If you offer a physical product, who is your target audience? Are you a florist, and if so, who do you work with?

What makes it unique?
- Why do clients want to hire YOU? What impact can you make with your brand? If you had to close up shop today, what gaps would it leave?

What does it help your clients achieve?
- What problems are you solving, and who are you solving them for? Who and what is your brand inspiring to change?

Bring it All Together

Tip: Be clear about what you do and what makes you unique. Then, if you can, add some personality. If you’re struggling, keep it simple, and remember that clear is better than clever!

Below are some examples of UVP’s and taglines from my past clients:

Want to Learn More? Let’s Create Your Thoughtful Branding

You are worthy of good things, and I hope to communicate this through every stage of our work together! Whether you want to create a strategy-driven brand identity or you’d like more marketing support, I’d love to work with you and develop a brand that catches people’s attention and communicates you and your passions! To get the details on investment, Add-ons you can include, and the different packages I offer, click here.

Ready to dive right in? Inquire here! I will get in touch with you soon!

Even if you aren’t ready to invest in your branding yet, I would love to connect with you on IG. Creative outlets can be a safe space, but imposter syndrome and comparison are REAL. I hope to provide a safe environment that welcomes vulnerability, so I can encourage you in your hopes and dreams and tell your story. Follow me at hankatstudio!